Evaluating the Impact of Entertainment Programs Offered In the Floating Hotel on Guest Satisfaction in Luxor

Kouzmal, Hany Atef

doi:10.21608/ijthm.2020.103397

Evaluating the Impact of Entertainment Programs Offered In the Floating Hotel on Guest Satisfaction in Luxor

Document Type : Original Article

Author

Hany Atef Kouzmal

Hotel Studies, Higher Institute for Tourism and Hotels , Luxor (EGOTH),Egypt

10.21608/ijthm.2020.103397

Abstract

This study aims to evaluating the impact of entertainment programs offered in the floating hotel on guest satisfaction. The importance of this study lies in dealing with entertainment, which is considered as one of the effective factors that increase guest satisfaction. So this research can provide a description of entertainment and its importance in increasing guest satisfaction. Research respondents divided into two target groups. First: the employees. Second: the floating hotels guests. The study was conducted in September to December 2019 in Luxor, on a sample of 21 floating hotels. The questionnaires are closed-ended (with offered answers: Likart scale). The method of data collection was self-completion questionnaire, returned by e-mail, online Google drive and personally collected by the researcher. The collected questionnaires were encrypted and statistically analyzed using SPSS 20.
Hypothesis testing has been done using Pearson correlation coefficient. Preliminary analyses were performed to ensure no violation of Hypothesis of normality and linearity. The results assured that there is a statistically significant effect on the factors of guest satisfaction on the performance level of the entertainment programs in Luxor floating hotels.
Findings- The respondents are aware of the advantages of the different parts that measure entertainment services in floating hotels in Luxor and ranking them as follows:The impact and the importance of the role of entertainment serviceswere the first efficiency; Assessment of entertainment services level was in the second rank level; evaluating entertainment services was in the third rank level.
Recommendation – The more variety of entertainment programs should be offered by entertainment team; the extra care regarding protective fees for security and safety to prevent problems that may be caused by entertainment services.

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