The Effect Of Green Human Resource Practices On Supporting Corporate Social Responsibility Performance In The Egyptian Hospitality Industry

Green human resource management (GHRM) has been identified as a crucial strategy for the hospitality sector to motivate staff to adopt more sustainable behaviours. The objective of the study is to examine the influence of green human resource management practices on enhancing corporate social responsibility (CSR) performance in the hotel sector. This study utilized a sample of 176 human resource and training managers and assistants employed at environmentally friendly hotels located in Sharm El-Sheikh and Hurghada. The sample consisted of four as well as five-star hotels. The statistical software SPSS version 23 was employed to test the hypothesis. The final findings indicate a distinct relationship between indices of green human resource management and areas of corporate social responsibility in the selected hotels. The findings of the study have a significant advantage for hotel establishments, both locally and globally. The study recommended that human resource managers must give utmost importance to providing green training, enhancing environmental sustainability practices, and integrating ecological concepts into their recruiting and selection processes. The hotel management should commit more resources towards corporate social responsibility (CSR) initiatives and effectively explain sustainable practices. The Egyptian Hotel Association ought to foster corporate social responsibility awareness among its hotel members.