Assessing the Advantages and Disadvantages of Promoting Luxor as a Tourist Film ‎Destination

Authors

1 Higher Institute of Tourism and Hotels (EGOTH), Luxor, ‎Egypt

2 Faculty of Tourism and Hotels, Luxor University, Egypt

Abstract

Tourist destinations all over the World are competing and racing to use the 
most influential and creative marketing and promotional methods to 
guarantee attracting more tourists and building positive and attractive 
image. Films shooting in tourist attraction sites is a modern, creative and
effective method to accomplish this aim, however, there are several global 
successful experiences in this concern. This study aims to assess the 
advantages and disadvantages of using tourist attractions sites in general, 
and cultural heritage and tourist attractions sites in Luxor governorate in 
particular as film shooting locations to promote Luxor as a tourist film 
destination. The study used quantitative approach by distributing a 
questionnaire to citizens of Luxor governorate, as well as another 
questionnaire to officials of tourist sites in Luxor, tour guides and experts of 
archeology, to investigate their opinions concerning allowing films shooting 
in cultural heritage sites in Luxor, and the advantages and disadvantages in 
this concern. The study concluded that despite of the numerous advantages 
that could be gained by using cultural heritage sites and other tourist 
attractions in Luxor as locations for shooting cinematic films, there are 
some concerns about the negative impacts that could take place, but it can 
be easily minimized to maximize positive advantages. To achieve this aim, 
the study recommended that the cooperation and coordination must be 
present in its’ ideal way between different Egyptian concerned authorities 
to promote Luxor as a tourist film destination in the most distinguished and 
competitive way, however to obtain maximum advantages and avoid the 
disadvantages.

Keywords

International Journal of Tourism and Hospitality Management
Volume 7, Issue 2
December 2024
Pages 30-53

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