‎ Digital Transformation in The Egyptian Hotels: Benefits, Drivers and Challenges

Authors

1 Faculty of Tourism and Hotels, Luxor University, Egypt

2 ‎ Faculty Of Hotel and Tourism Services Technology, Thebes Technological University, ‎Egypt

3 Faculty Of Hotel and Tourism Services Technology, Thebes Technological University, ‎Egypt

Abstract

This research aims to study the benefits, drivers and challenge of Digital 
Transformation in The Egyptian hotels: Furthermore, several aspects related 
to the digital transformation in Egyptian hotels are highlighted in this study. 
To achieve the study objectives, a quantitative approach was used. In this 
respect, to collect data, the questionnaire targeted hotel managers and 
heads of departments in four- and five-star hotels which are located in the 
governorates of Aswan and Luxor. The current research pointed to some 
results concerning digital transformation in Egyptian hotels: benefits, 
drivers, and challenges. Hotel managers in Luxor and Aswan confirmed that 
their employees can partly apply digital transformation in each department 
of the hotel. Moreover, hotel managers emphasized that digital 
transformation contributes to reducing the time taken to complete business 
in hotels. Hotel managers agreed that the use of digital transformation 
would improve the hotel's performance. Furthermore, hotel managers 
agreed that the use of digital transformation contributes to reducing hotel 
costs, for example: reducing paper and printing costs by digitizing 
documents in hotels. Results confirmed that cyber threats and potential 
breaches are one of the challenges of implementing digital transformation 
in hotels.

Keywords

International Journal of Tourism and Hospitality Management
Volume 7, Issue 2
December 2024
Pages 275-298

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