Assessing Communication Skills Among Egyptian Tourist Guides: American Tourists ‎Perceptions

Authors

1 Researcher, Faculty of Tourism and Hotels, Luxor University, Egypt

2 The Higher Institute of Tourism and Hotels, (EGOTH), Luxor, Egypt ‎

3 ‎ Faculty Of Tourism and Hotels, Luxor University, Egypt

Abstract

This study aims to identify the communication skills to be available at 
Egyptian tourist guide and how American tourists assess these skills, as 
American tourists in Egypt are considered one of the most significant 
tourism markets in Egypt. This approach analyses the perception and 
satisfaction with the guided sightseeing tour of Egypt among the American 
participants.The purpose of this study is to assess communication skills 
among Egyptian tour guides: American tourist’s perceptions. To achieve 
this purpose, it was used a descriptive research design - correlation and 
contrasts. The quantitative methods presented in the questionnaires was 
designed and distributed to a sample of American tourists in Cairo, Luxor 
and Aswan.This approach is based on different research methods as 
questionnaire, participant observation, collecting data; the final form of the 
main data collection contained 62 questions. A sample of 456 was selected. 
451 usable responses were obtained. Questionnaires were collected every 
12 weeks (three months). The Statistical Program for the Social Science 
(SPSS) was used to analyse the questionnaire organizing and analysing it 
which all of them assure the overall satisfaction of American tourists about 
the communication skills of their Egyptian tourist guides. The study mainly 
addressed how American tourists assess communication skills among 
Egyptian tourist guides. Results of this study will reveal if Egyptian tourist 
guides possess communication skills in different degrees to perform their 
tasks. The study also will show the need to improve the Knowledge and 
attitudes of the new generations of tourist guides.

Keywords