The Impact of Logistics Service Quality on Customer Loyalty in Egyptian Resorts: Customer Satisfaction as a Mediator

Document Type : Original Article

Authors

1 Faculty of Tourism and Hotels, Mansoura University, Egypt

2 High Pharaohs Institute of Tourism and Hotels, Egypt

Abstract

This study aims to investigate whether customers' satisfaction mediates the impact of logistics service quality LSQ on customers' loyalty in Egyptian resorts. Data was gathered from 437 guests to Egyptian resorts using a questionnaire developed by the LSQ scale to assess several aspects of logistical service quality. The findings indicate a positive relationship between all aspects of logistics service quality, customer satisfaction, and customer loyalty. Similar to how the level of customer loyalty is not significantly impacted by the quality of relational logistics services, meanwhile, operational logistics quality and communication do, however. In order to increase customer loyalty, the study recommends Egyptian resorts to concentrate on the communication aspects of logistics service quality.

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