The Impact of Floating Hotels’ Green Practices on Customers' Satisfaction and Retention

Document Type : Original Article

Authors

1 Researcher, Faculty of Tourism and Hotels, Luxor University, Egypt

2 Faculty of Tourism and Hotels, Minia University, Egypt

3 Faculty of Tourism and Hotels, Luxor University, Egypt

Abstract

The absence of interest in green practices in floating hotels causes many negative effects and negatively effects on Customers' Satisfaction and Retention. Hotel administrators anticipate that green practices programming will save costs and boost a hotel's brand value without alienating current guests. The aim of this research is to measure the influence of green practices as an independent variable effect on customers' satisfaction and retention as dependent variables. Primary data was collected through survey with a standardized questionnaire was distributed directly to customers in(11) floating hotel to 401 customers who have visited the floating Hotels at Luxor governorate, stratified random sample method was used to collect research sample. A five-point Likert scale used to test the attitude of the participators toward research variables.  Data collected were analyzed using SPSS (23). The main result of the research was that there was a significant influence of floating hotel s’ green practices on customers' satisfaction and retention. The research recommended that the floating hotels managements should apply green practices and develop plans for their hotels in order to achieve increase customers' satisfaction and retention. The floating hotels managements should hold training programs for employees to raise their abilities to apply green practices. The floating hotels managements should continuing follow-up of customers' impressions and develop of performance to continuously gain customers'' satisfaction.

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